About

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About Us

Join us in shaping a destination where living, working, learning, and playing converge seamlessly, setting a new standard for regenerative tourism and environmental stewardship.

What is Ecotourism?

Ecotourism is a forward-thinking approach to tourism that prioritizes ecological sustainability and environmental stewardship. It encompasses responsible travel to natural areas with the dual purpose of supporting conservation initiatives and enhancing the well-being of local communities. This form of tourism is distinguished by its commitment to minimizing environmental impact while fostering a deep appreciation for the interconnectedness of nature, culture, and adventure. Through immersive, educational experiences, ecotourism not only raises awareness of environmental and cultural preservation but also actively contributes to sustaining and revitalizing the natural and cultural assets of a destination.

Vision Statement

Our vision is to redefine the future of sustainable tourism by creating a world-class resort that harmonizes luxury, nature, and cultural immersion while showcasing how resorts and hotels can achieve zero carbon emissions and lead the way toward carbon-negative tourism.



By connecting guests with the natural environment, Indigenous culture, and transformative activities, we aim to inspire unforgettable experiences that educate, energize, and engage. Through innovative design, renewable energy solutions, and the integration of traditional ecological knowledge, we provide a living blueprint for hospitality that respects the planet and uplifts its communities.

Our Mission


Our mission is to be the preeminent leader in eco-tourism within Canada and globally by pioneering climate change mitigation strategies tailored to the hotel and resort industry. By leveraging the latest advancements in green energy technologies, we aim not only to achieve a net-zero carbon footprint but to surpass this standard, transitioning to a carbon-negative operational model . Central to this effort is our collaboration with Indigenous Peoples, integrating traditional ecological knowledge with state-of-the-art renewable energy solutions. This holistic approach embodies a commitment to environmental regeneration, cultural preservation, and innovation, setting a new benchmark for sustainable tourism practices worldwide.


The Expectation of the Group One West Brand Experience

Set amidst stunning natural beauty and awe-inspiring landscapes, our resort offers a seamless blend of luxury, sustainability, and cultural immersion. Powered entirely by green energy and operating with zero carbon emissions, every aspect of the experience is designed to rejuvenate the mind, body, and spirit while honoring the environment.


Guests will enjoy a range of eco-friendly and sustainable activities, from guided wilderness tours and extraordinary discovery adventures to cultural experiences that foster a deep connection with the land and its heritage. These curated offerings are as enriching as they are unforgettable, creating lasting memories and inspiring a renewed appreciation for the natural world.


In addition to traditional indulgences such as luxurious spa treatments, a variety of unique restaurants to choose from, and impeccably designed accommodations, the resort features activities that align with its commitment to sustainability. Guests can participate in wilderness discovery tours, cultural engagements, and conservation initiatives—all designed to educate and inspire while maintaining harmony with the surrounding environment.


Accommodation options include private, exclusive villas, thoughtfully appointed luxury guest rooms, and fully supported wilderness camping that allows guests to experience the raw beauty of nature without sacrificing comfort. Premium guest services elevate every stay, ensuring a seamless and indulgent experience.


All activities are expertly guided by local naturalists, historians, and cultural interpreters, who share their extensive knowledge of the region’s ecology, traditions, and stories. By integrating sustainability with outstanding guest services and immersive experiences, the resort provides a truly unique opportunity to enjoy the luxury of nature while contributing to its preservation.

Inspirational Discoveries

Engaging in activities that combine adventure with learning. Guests can explore hiking trails, cast lines for fishing, paddle through serene waters kayaking, observe majestic whales, soar while paragliding, dive into underwater worlds scuba diving, ride the waves surfing, and more—all while uncovering the profound stories and traditions of the First Peoples.


Our commitment to education and inspiration extends beyond recreation. We are collaborating with the eco-research community and Indigenous knowledge holders to create a groundbreaking cultural, archaeological, ethnoecological, and ecological interpretation center. This space will offer guests the opportunity to delve into the wisdom of First Peoples, whose traditional knowledge and practices reflect generations of sustainable living deeply connected to the land, sea, and sky.


Through exciting, hands-on activities and adventures, visitors will not only discover the wonders of the local biome and ecosystems but also gain an appreciation for the rich cultural heritage and enduring wisdom of the First Peoples. These unique experiences are designed to inspire awe, foster understanding, and create connections that will resonate long after the journey ends.

Respect

We are deeply committed to environmental stewardship as a cornerstone of this project. We honor the profound understanding of nature and the cosmos held by First Nations peoples and working together we will integrate traditional sustainable principles into every aspect of the development. The well-being of the community, the integrity of surrounding lands, and the preservation of Indigenous culture are at the forefront of our business strategies. Our commitment is to create a self-sustaining, carbon-neutral model for eco-tourism destinations that embodies respect for the interconnectedness of all living systems.

Sustainability

Sustainability is not just a goal—it is our promise. We will harness tidal, solar, and wind energy in alignment with traditional ecological knowledge to power our resorts. These resorts will adhere to the highest environmental standards, including those outlined by the Integrated Building Adaptation and Mitigation Assessment (IBAMA), Leadership in Energy and Environmental Design (LEED), and Green Building Design principles. Additionally, we commit to the Living Building Design approach, incorporating natural elements like light, air, food systems, and nature to optimize environments for human health and wellness.


Through these efforts, we ensure that construction, maintenance, and operations are environmentally neutral while respecting the land, water, and skies. This balanced integration of innovation and tradition reflects our unwavering dedication to sustainability and respect for the planet and its people.

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